Please use this identifier to cite or link to this item:
http://hdl.handle.net/ULIS_123456789/2176Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | Nguyễn Thị, Minh Tâm | - |
| dc.contributor.author | Nguyễn, Thu Thuỷ | - |
| dc.date.accessioned | 2019-07-30T09:35:31Z | - |
| dc.date.available | 2019-07-30T09:35:31Z | - |
| dc.date.issued | 2019-07 | - |
| dc.identifier.uri | http://hdl.handle.net/ULIS_123456789/2176 | - |
| dc.description | ABSTRACT This study investigates the generic structure potential (GSP- the preferred macro-structure patterns in each type of texts, including rhetorical elements that are obligatory, optional and reiterative) of online book blurbs in English Literature and Fiction. The research aims to enhance the quality of book blurbs as a promotional genre by locating features of distinguish blurb type. Thirty-two book blurbs were collected from the largest e-commerce marketplace called Amazon as the data set. The corpus was then categorized according to the number of sales: bestsellers and non-bestsellers; and to groups of ages: children and adult books. Both quantitative and qualitative methods were employed during the analyzing process. This study followed a framework chiefly adapted from Önder’s research, which proposed a set of twelve rhetorical elements. GSP of the texts was recorded, revealing the distinguish features that differentiate between each group. The overall GSP unveiled two more elements unfamiliar to Önder’s framework. The bestsellers’ blurbs were discovered to cover a wider information, which is able to cater for readers’ various interests. Children and adult books’ blurbs showed almost no differences according to the patterns. | vi |
| dc.description.abstract | ABSTRACT This study investigates the generic structure potential (GSP- the preferred macro-structure patterns in each type of texts, including rhetorical elements that are obligatory, optional and reiterative) of online book blurbs in English Literature and Fiction. The research aims to enhance the quality of book blurbs as a promotional genre by locating features of distinguish blurb type. Thirty-two book blurbs were collected from the largest e-commerce marketplace called Amazon as the data set. The corpus was then categorized according to the number of sales: bestsellers and non-bestsellers; and to groups of ages: children and adult books. Both quantitative and qualitative methods were employed during the analyzing process. This study followed a framework chiefly adapted from Önder’s research, which proposed a set of twelve rhetorical elements. GSP of the texts was recorded, revealing the distinguish features that differentiate between each group. The overall GSP unveiled two more elements unfamiliar to Önder’s framework. The bestsellers’ blurbs were discovered to cover a wider information, which is able to cater for readers’ various interests. Children and adult books’ blurbs showed almost no differences according to the patterns. | vi |
| dc.description.tableofcontents | LIST OF TABLE AND FIGURES Figure 2.1: Classification of genres (Knapp & Watkins, 1994: 26) 4 Table 3.1: Summarized description of the data corpus 9 Table 3.2. Proposed elements of book blurbs. 11 Chart 3.1. Analytical framework of the study. 11 Table 4.1. New elements detected. 13 Table 4.2. The number of occurrence of each element. 14 Table 4.3. The summarized statistical analysis of the potential elements of the blurbs in the data corpus 15 Chart 4.1. Element frequencies of bestsellers’ blurbs. 18 Chart 4.2. Element frequencies of non-bestsellers’ blurbs. 18 Table 4.4. Optional elements of bestsellers’ and non-bestsellers’ blurbs 22 Chart 4.3. Element frequencies of children books’ blurbs. 29 Chart 4.4.. Element frequencies of adult books’ blurbs. 30 Table 4.5. Optional elements of children books’ and adult books’ blurbs 35 TABLE OF CONTENTS ACKNOWLEDGEMENTS ii ABSTRACT iii LIST OF TABLE AND FIGURES iv CHAPTER 1: INTRODUCTION 1 1.1 Rationale and research questions 1 1.2. Scope of research 2 1.3. Significance 2 1.4. Structure of the research: 2 CHAPTER 2: THEORETICAL BACKGROUND / LITERATURE REVIEW 3 2.1. THEORETICAL BACKGROUND: 3 2.1.1. What is genre? 3 2.1.2. Genre analysis. 4 2.1.3. Generic structure potential. 5 2.1.4. Book blurbs as a special kind of genre 7 2.1.5. Related studies 7 CHAPTER 3: METHODOLOGY 9 3.1. Corpus 9 3.2. Methods of the study 9 3.3. Analytical framework 10 3.4. Data analyzing procedure 11 CHAPTER 4: FINDINGS AND DISCUSSION 13 4.1. General findings 13 4.2. Findings about bestsellers vs. non best sellers 17 4.2.1. Obligatory elements 19 4.2.2. Optional elements: 21 4.2.3. Reiterative elements 22 4.2.4. GSP of bestsellers vs. non bestseller 23 4.2.5. Specific cases analysis 24 4.3. Findings about blurbs of adults’ literary and fictions vs. blurbs of children’s literary and fictions. 29 4.3.1. Obligatory elements 30 4.3.2. Optional elements: 32 4.3.3. Reiterative elements: 35 4.3.4. GSP of children vs. adult books 36 4.3.5. Specific cases analysis 37 4.4. Discussion: Answers to the research questions 39 4.4.1. What is the generic structure potential of the book blurbs in English literature and fiction genre? 39 4.4.2. How are the generic structure potential of the book blurbs in bestseller English literature and fiction different from of the book blurbs in non-bestseller English literature and fiction. 40 4.4.3. How are the generic structure potential of the book blurbs in English literature and fiction for children different from of the book blurbs in English literature and fiction for adult? 42 CHAPTER 5: CONCLUSION 44 1. Recapitulation of main ideas. 44 2. Implications 45 3. Limitations and suggestions for further studies. 45 REFERENCE 46 | vi |
| dc.language.iso | en | vi |
| dc.publisher | Đại học Ngoại ngữ - Đại học Quốc gia Hà Nội | vi |
| dc.subject | khảo sát | vi |
| dc.subject | tiềm năng | vi |
| dc.subject | văn học | vi |
| dc.subject | tiếng anh | vi |
| dc.title | An investigation into the generic structure potential of online book blurbs in Engllish literature and fiction genre | vi |
| dc.title.alternative | Khảo sát tiềm năng cấu trúc thể loại của lời giới thiệu sách văn học và tiểu thuyết Tiếng Anh | vi |
| dc.type | Dataset | vi |
| Appears in Collections: | Khóa luận tốt nghiệp | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| E.KL.NNH.377.pdf | 199.85 kB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.