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http://hdl.handle.net/ULIS_123456789/2174Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | Nguyễn Thị, Minh Tâm | - |
| dc.contributor.author | Trần Thị, Hoàng Anh | - |
| dc.date.accessioned | 2019-07-25T04:28:38Z | - |
| dc.date.available | 2019-07-25T04:28:38Z | - |
| dc.date.issued | 2019-07 | - |
| dc.identifier.uri | http://hdl.handle.net/ULIS_123456789/2174 | - |
| dc.description | ABSTRACT The slogan has a significant role in the identity of a brand. Yet, few research in Vietnamese context have concentrated on this matter. Therefore, this current study aims to investigate the Ideational and Interpersonal meaning of thirty English centers’ slogans in Hanoi, considering both linguistics and visual aspects. The study adopts previous research’s frameworks to analyze eleven different features of each slogan. The four main chapters included in this study are Literature review, Methodology, Findings and Discussion and Conclusions. Findings from the analysis of ideational meaning reveal that slogans tend to represent short, simple structures together with appropriate employment of rhetorical devices, process and concepts. Meanwhile, in order to convey interpersonal meanings, slogans are created with different types of mood, modality, eye level and gaze. Interpretation for the utilization of each item is also discussed in the thesis. | vi |
| dc.description.abstract | ABSTRACT The slogan has a significant role in the identity of a brand. Yet, few research in Vietnamese context have concentrated on this matter. Therefore, this current study aims to investigate the Ideational and Interpersonal meaning of thirty English centers’ slogans in Hanoi, considering both linguistics and visual aspects. The study adopts previous research’s frameworks to analyze eleven different features of each slogan. The four main chapters included in this study are Literature review, Methodology, Findings and Discussion and Conclusions. Findings from the analysis of ideational meaning reveal that slogans tend to represent short, simple structures together with appropriate employment of rhetorical devices, process and concepts. Meanwhile, in order to convey interpersonal meanings, slogans are created with different types of mood, modality, eye level and gaze. Interpretation for the utilization of each item is also discussed in the thesis. | vi |
| dc.description.tableofcontents | TABLE OF CONTENTS ACKNOWLEDGEMENTS III ABSTRACT IV LIST OF TABLE AND FIGURES V TABLE OF CONTENTS VI CHAPTER I: INTRODUCTION 1 1.Rationale and research questions 1 2. Scope of research 1 3. Significance 2 4. Structural organization of the research 2 CHAPTER II: THEORETICAL BACKGROUND / 4 LITERATURE REVIEW 4 1. Theoretical background 4 1.1. Systemic Functional Linguistics 4 1.2. Multimodal texts and Multimodal Discourse Analysis. 8 1.3. Kress & van Leeuwen’s framework 9 1.4. Advertising slogan as a special kind of text 11 2. Previous literature 12 CHAPTER III: METHODOLOGY 15 1. Description of data 15 2. Data collection instruments 15 3. Methods of the study 16 3.1. Analytical framework for general analysis 16 3.2. Analytical framework for representational meaning and interpersonal meaning analysis 17 4. Data analysis procedure 21 CHAPTER IV: FINDINGS AND DISCUSSION 23 1. General findings 23 1.1.Number of words (G1), Number of empty words and words with meaning (G1’) 23 1.2.Distribution of certain content words (G2) 25 1.3. Brandname included in the slogan (G3) and Position of the brand name in the slogan (G3’) 26 1.4. Stylistic features (G4) 28 2. Ideational meaning 29 2.1. Process 29 2.2. Actions and events (I2) 30 3. Interpersonal meaning 33 3.1. Mood (I1) 33 3.2. Modality (I2) 34 3.3. Eye level (I3) 35 3.4. Gaze (I4) 37 4. Discussion 38 4.1. Answer to research question 1: In what way are the slogans of English centers in Hanoi represented? 38 4.2. Answer to research question 2: In what way do the slogans of English centers in Hanoi interact with audience? 40 CHAPTER V: CONCLUSION 42 1. Recapitulation of the study 42 2. Implications 43 3. Limitations and recommendations for further study 44 REFERENCES 45 APPENDIX 1 50 APPENDIX 2 52 | vi |
| dc.language.iso | en | vi |
| dc.publisher | Đại học Ngoại ngữ - Đại học Quốc gia Hà Nội | vi |
| dc.subject | phân tích | vi |
| dc.subject | liên nhân | vi |
| dc.subject | khẩu hiệu | vi |
| dc.title | Analysing Ideational meaning and Interpersonal meaning of Liguistics and Visual aspects in English centers’ slogans | vi |
| dc.title.alternative | Phân tích chức năng tạo ý và chức năng giao tiếp liên nhân trên phương diện ngôn ngữ và hình ảnh của các khẩu hiệu trung tâm Tiếng Anh | vi |
| dc.type | Dataset | vi |
| Appears in Collections: | Khóa luận tốt nghiệp | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| E.KL.NNH.375.pdf | 171.2 kB | Adobe PDF | View/Open |
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